Japan's leading instant noodle-maker Nissin Foods Holdings Co. has entered the Myanmar market, seeking to cash in on swelling consumption in one of the world's fastest growing markets.
Sar Taw Kal Nissin Co., its local manufacturing joint venture with Lluvia Ltd., Myanmar's leading flour milling firm, last week released two types of packaged local-style chicken flavor noodles under the Wah-Lah brand, which translates to "Have you eaten?" in the local language.
The joint venture, established in May 2017, will soon add two more flavors — spicy Korean kimchi and spicy sesame — with all four types priced at 200 to 300 kyat (13 U.S. cents to 20 U.S. cents) per package.