The operator of South Korea's cross-border, multilingual e-commerce platform Cafe24 and Tokyo's Shibuya109 shopping mall have joined forces to invigorate global clothing exports of the two countries' fashion brands.

Cafe24 Corp. said it signed a memorandum of understanding in Seoul on Monday to partner with Shibuya109 Entertainment Corp., helping South Korean brands gain a foothold in Japan while assisting Japanese businesses in tapping overseas markets.

Shibuya109 Entertainment will open a pop-up store on its Imada Market website and at its brick and mortar store sometime this year that will promote Korean fashion brands through the Cafe24 platform.