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Although iTutorGroup has turned into one of the largest online marketplaces of learning in the world, earning itself a $1 billion valuation along the way, the company can trace its roots back to the pre-internet age, when English tutoring was restricted to face-to-face interaction.

When CEO Dr. Eric Yang first got into the education sector in the early 1990s, he would create a list of characteristics for each English learner in order to personalize the material.

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