Candy Lian, a Chinese social-media influencer who popularizes cosmetics brands, has drawn more than 4 million viewers for her first live online performance from Tokyo's upscale shopping district of Ginza introducing various products from cosmetics to traditional Japanese tableware.
Her latest event, "Walk into Japan," was part of a marketing campaign by Matsuya Ginza, a department store run by Matsuya Co., which has benefited from high numbers of Chinese shoppers among the growing number of foreign travelers to Japan.
As Lian walked around the store introducing things such as French cosmetics and tin tableware — some costing up to tens of thousands of yen — viewers in China posted an avalanche of questions and comments while enjoying the shopping experience in virtual reality.