Recruit Holdings Co. on Wednesday became the latest Japanese firm to announce its entry into the vacation rental market ahead of a new law taking effect in June giving the green light to private short-term minpaku lodging services.
Recruit, the nation's largest provider of temporary staff, said in a news release that it will be collaborating with vacation rental behemoth Airbnb Inc. to offer rental properties listed on its housing site, Suumo, for short-term accommodation.
Suumo — one of Japan's largest real estate websites — lists over 6.2 million rental properties. Under the new plan aimed at minimizing tenant vacancy, owners providing information to Suumo will have the option to post properties on Airbnb to attract short-term guests.