The Japan National Tourism Organization is finally turning to Instagram to attract overseas travelers amid an unprecedented tourism boom.
A late adopter of the popular social media app, the government-backed organization this week launched its official Instagram account called Visit Japan International. On the account, it's asking users to post Japan-themed pictures with the hashtag #visitjapanjp.
JNTO said it will post one picture a day from the hashtag entries. It will also participate in a hashtag campaign Instagram started this month called #UnknownJapan. The account will also feature images taken by photographers from Tokyo Camera Club, Japan's largest curated online photo gallery.