As job openings outnumber job-seekers in Japan, graduates looking for employment have an upper hand. As a result, more firms are trying to woo their parents through seminars and home visits to get ahead of rivals.
While students are keen to respect their parents' opinions when selecting a company, parents are in turn eager to help their children choose a satisfying job.
"Talk to your children now, so you won't later regret not giving them advice early enough," Hideo Hiraoka, president of Saikyo Bank in Yamaguchi Prefecture, said to about 30 parents at a recruiting seminar for the regional bank in January.