Unlike many new graduates, Issei Iimura won't feel too nervous next spring when he begins working at Asatsu-DK Inc., a major advertising company in Tokyo.

That's because university senior Iimura, 22, got not only a job at the company but also a mentor, Shotaro Nieda, 30, through the company's unique recruitment system.

For the 2017 business year starting in April, Asatsu-DK changed its system of hiring new graduates and began allowing job seekers to choose who they want to be interviewed by.