Despite economic uncertainty making consumers hesitant to spend big, gift-giving remains an important practice in Japan.

And a growing number of people are turning their eyes to social networking services offering smaller presents that, while inexpensive, still let recipients know they are appreciated.

As social media and messaging apps have become integral to communication among friends, family and colleagues in Japan, especially among those in their 20s and 30s, they have also become an increasingly popular avenue for sending gifts.