In a country awash with everything manga, it only makes sense that Japanese political parties will try and make use of cartoon characters this summer in the first national election in which 18-year-olds can vote.
The Liberal Democratic Party, Komeito, and many opposition parties have released pamphlets and brochures using manga or mascots to promote policies and gain support in the July 10 Upper House election.
A meeting of mostly younger LDP Diet members selected manga as the medium of choice to reach out to teen voters, considering the high number of high school students and college students who read the art form.