• Kyodo, Bloomberg

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Apple Inc.’s iPhone 6s and iPhone 6s Plus smartphones went on sale in Japan on Friday, pitting the country’s three major mobile phone carriers against each other in a fierce competition to win new subscribers.

The new models feature 3-D Touch technology that recognizes how hard users touch screens, enhanced cameras, and 4K video recording. They come in four colors, including “rose gold,” a new addition.

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