Amanresorts International Pte. is known for providing luxury accommodation far from the madding crowd, but its latest retreat overlooks Tokyo’s financial district.

After accumulating 27 properties from French Polynesia to the Himalayas, Singapore-based Amanresorts will open its first urban hotel atop a tower block in the capital on Monday.

The move, which comes amid a spat between the resort operator’s co-owners, Omar Amanat and Vladislav Doronin, is part of a plan to more than double its roster of hotels and boost occupancy rates as companies including luxury giant LVMH Moet Hennessy Louis Vuitton SA expand into hospitality.

“Some people like to relax on the beach. Some people like trekking. Some people like sightseeing,” Amanresorts CEO Olivier Jolivet said Nov. 26 in London. “We need to keep innovating, keep focusing on new destinations.”

The opening of Amanresorts’ first property in Japan comes as the number of tourists to the country rose to a record in October, gaining 37 percent from a year earlier to 1.3 million, according to estimates from the Japan National Tourism Organization. Tokyo hotels also stand to benefit as the city will host the 2020 Olympic Games and as Japan plans to legalize casinos.

Amanresorts is expanding into urban areas as Amanat and Doronin battle for control of the 26-year-old company. Amanat, an American who sold his trading software company to E*Trade Financial Corp. in 2002, had only recently met Russian real estate investor Doronin before they agreed to partner on a bid. Along with founder Adrian Zecha, they acquired the resort operator in February from India’s DLF Ltd. for an enterprise value of $358 million.

In May, Doronin replaced Zecha on Amanresorts’ board with his own candidate and two months later sued Amanat in New York, claiming he committed fraud when negotiating their partnership agreement. Amanat has called Doronin’s actions “unlawful attempts to gain control of Amanresorts.”

The dispute hasn’t affected the day-to-day running of the business, according to Jolivet, who joined from Paris-based Club Mediterranee SA in 2008. The shareholders, who are “Aman junkies,” the company’s term for their most loyal guests, support the strategy, which includes investing in marketing to help boost occupancy rates that hover about 40 percent, he said.

Raising the company’s profile will be crucial amid increasing competition. LVMH, which weighed bidding for Amanresorts in 2011, is opening more hotels under its Bulgari and Cheval Blanc brands, while buying others.

“We have a lot of local competitors, destination by destination,” said Jolivet. “As a brand, I don’t see any yet, but I’m always careful because it will come at some point.”

South America and parts of continental Europe, where the Aman name is little known, are important growth markets for the company, according to Jolivet. Most of its guests come from financial hubs like London, New York and Hong Kong.

The newest property, Aman Tokyo, occupies the top six floors of Otemachi Tower near Tokyo Station. The smallest rooms are 71 sq. meters, making them the largest “entry-level” rooms in the city, the resort’s website boasts.

The hotel will be Amanresorts’ biggest, with 84 rooms, as well as a spa and a swimming pool, and is designed to evoke an onsen through camphor wood ceilings and rock gardens. A nightly rate in January starts from about $750.

Aman Tokyo is “the first of a new generation of Aman properties in cities,” Doronin said in a press release on his personal website. He said the company is in active discussions to open more properties in London, New York, Paris and Singapore.

Ultimately, Jolivet said he’d like to double the number of Aman properties: “Sixty or seventy would probably be our maximum. After that, you’re losing your soul.”

Going urban doesn’t mean Amanresorts will be abandoning locations off the beaten track, however. Jolivet said his “dream” is to build a string of resorts along the ancient Silk Road trade route, from China and through Iran to Venice, allowing guests to embark on all or part of the journey and stay in an Aman resort every 1,000 km.

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