Toyota’s hydrogen-powered Mirai goes on sale in Japan


Toyota Motor Corp. on Monday became the world’s first automaker to begin selling a hydrogen-powered vehicle, by offering its eco-friendly Mirai model to consumers in Japan.

The fuel-cell vehicle, unveiled earlier this year, will hit the U.S. and European markets around next summer.

The four-door sedan is priced at ¥7,236,000, excluding government subsidies worth some ¥2.02 million.

Toyota plans to produce 700 units by the end of 2015 and to sell 400 domestically. But it is also looking to increase production amid strong demand.

The Mirai, which means “future” in Japanese, features both fuel-cell and hybrid technologies, including Toyota’s new proprietary fuel-cell stack and high-pressure hydrogen tanks.

The world’s biggest carmaker touts the Mirai as the beginning of innovations that will replicate the success of its Prius hybrid, hoping the first widely available fuel-cell vehicle will make hydrogen technologies more popular.

The Mirai can travel 650 km on a full tank of hydrogen. Toyota describes it as the “ultimate eco-car.” It runs on electricity produced by mixing hydrogen fuel and oxygen in the air, only emitting heat and water.

The relatively modest pace of production highlights the difficulties facing Toyota and its rivals in making fuel-cell cars a viable option in the mass market, due to higher costs and a limited number of hydrogen refueling stations, infrastructure that’s crucial to popularizing such vehicles.

Toyota will initially sell the Mirai mainly in Tokyo, Nagoya, Osaka and Fukuoka, where hydrogen stations are expected to be built.

  • CaptainAsia

    Enter @rossdorn, comments from the JT troll. Time to go home buddy, Japan has a lot more going for it than you realize. Go back to your country, you have nothing here.

    • Starviking

      If we are looking for well-reasoned commentary on JT, sentiments like “go home” are not the way to achieve it.

  • Marleychil

    With all respects.
    Automobile manufacturer should know the customer time and money are precious resources that they are wasting. The reason I say this is that a hybrid has a least twice as many parts as an all electric vehicle. Which mean at least twice as many repairs over the life of the vehicle.

    Toyota, BMW and other manufacturers are all attempting to sell the public ICE and hybrids in the EV revolution it is the same as EVs are what we want not A LAME EXCUSE. EV RULES for a EV REVOLUTION. Make a worthy ALL EV.

    The fact is a HYBRID car is only half electric which makes them inefficient, expensive to buy, own and maintain. Why are auto makers so insistent on pushing what they want to make down our throats, when we are the ones paying for it? I will pay once for an EV, electric home charging and for insurance annually. I don’t want to come sit up in your dealership, pay for electric, pay for some other fuel, replacement parts and labor. I have a life. If you didn’t know the customer’s time is precious, and they have other things to do with their money. A lot of things change in a revolution. Hybrids for the dealerships, stop wasting my time, Get your hands out my pocket, I am done.

    You Want To Sell us Cars—Or -Sell us on (What-A-EV-is)—-We want ALL ELECTRIC. Spend money on the spin-You still won’t win. (ALL EV)(ALL EV)

    ————-“The Revolution will not be televised”, but it will be Electrified————-
    ——As I say you can pay for the Evolution or Jump straight to the Revolution—–
    ———-Hybrid lose because EV RULES —The EV Revolution has begun———

    If you sell me a car BRING A REAL EV (ALL EV) — EV RULES–EV revolution. (ALL EV) (ALL EV) (ALL EV) (ALL EV) (ALL EV) (ALL EV)……….