The Japan National Tourism Organization and its British counterpart, VisitBritain, concluded an agreement Friday to promote exchanges between the two countries, the JNTO said.
At the signing ceremony in Tokyo, VisitBritain head Christopher Rodrigues said his organization plans to share Britain’s successful experience in increasing the number of foreign visitors following the 2012 London Olympics.
JNTO President Ryoichi Matsuyama said his organization aims to draw 20 million foreign visitors to Japan in 2020, when Tokyo will host the Summer Olympics.
“The Olympic Games will be the best chance to achieve an increase of foreign tourists and Japan would be happy to gain information from Britain,” Matsuyama said.
The number of British visitors to Japan stood at some 190,000 in 2013, while that of Japanese visitors to Britain reached 220,000, the JNTO said.
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