Many Southeast Asian countries are rolling out measures so people can make healthy choices before obesity turns into the full-blown epidemic seen in many Western countries.

Obesity is a priority for Singapore's government, said Zee Yoong Kang, chief executive of the city-state's Health Promotion Board.

"There's some intuition that once obesity gets above a certain share of a population, it becomes more of a norm and then businesses and infrastructure accommodate the greater appetite, sucking in more people into that lifestyle," Zee said.