The European Union participated in the 39th International Food and Beverage Exhibition, known as Foodex Japan, at Makuhari Messe in Chiba Prefecture, from March 4 to 7. The European contingent was there to introduce and promote a variety of high-quality European food and beverage products carrying special quality assurance logos under a plan to guarantee quality and origin.

With an exhibition pavilion hosting about 20 European producers and producer associations from all over Europe, a variety of products bearing these logos, including organic products, from all over Europe were represented.

Over the four days of Foodex, food and beverage professionals had the opportunity to meet European producers and secure business deals.