While professional stylists might be considered the preserve of movie stars and other celebrities, ordinary men seeking direction with their fashion choices can find help in a new online service.

Green romp Ltd. is running an Internet site called bemool where professional fashion stylists propose, select and buy clothing for male customers with few clues about fashion.

A user first sends in such information as his height, weight, clothing sizes, and on what occasion he plans to wear the clothing, along with his profile photo.