Apparel firm Gunze Ltd. will begin selling underwear Friday commemorating the 50th anniversary of the founding of the Rolling Stones.

The Rolling Stones' trademark "lips and tongue" logo will be printed on the boxer briefs for men and shorts and camisoles for women, the company said.

Gunze said it will first launch the items at two stores that it directly manages in Tokyo as well as online. The underwear will be sold at department stores from the end of this month and at other locations from around August.

The boxer briefs and camisoles will be priced at ¥1,890 and the women's shorts at ¥1,570.