Nissan Motor Co. said Tuesday it has started selling in Japan the all-new March compact made in Thailand.
With the launch, Nissan became the first Japanese automaker to move offshore the production site of its flagship vehicle for sale in Japan.
Nissan developed the fourth generation March series for sale in global markets, marking the vehicle’s first full-model change in eight years.
The automaker plans to manufacture the new March in Thailand, India, China and Mexico, where manufacturing costs are relatively low, and sell them in more than 160 countries and regions.
The revamped car with a 1.2-liter engine gets 26 km per liter, up from the previous model’s 19 km per liter, Nissan said.
Some March models are equipped with an idling-stop system that automatically stops the engine when the car is stationary, such as when waiting at a traffic light, with the aim of helping reduce gasoline consumption.
The new version is priced between ¥999,600 and ¥1.64 million. Nissan aims to sell 4,000 cars per month, targeting women in their late 20s and early 30s as the main customers of the revamped vehicles.
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