Your Party is campaigning on a growth-oriented policy in hopes of striking a chord with businesspeople unhappy with the economy.

Compared with the Democratic Party of Japan and Liberal Democratic Party, which both somewhat back big government with their vow to hike the consumption tax for fiscal reform, Your Party wants smaller government and deregulation to achieve sustained growth that would make a tax hike unnecessary.

The tiny party, headed by the outspoken Yoshimi Watanabe, a former LDP member and financial services and administrative reform minister, is fielding 44 candidates in the July 11 election. Among them are entrepreneurs and self-made businesspeople.