Toshiba Corp. said Wednesday it will aim to raise its share in the global market for liquid crystal display televisions to 10 percent from the current 7 percent in the business year through March 2011 by increasing its presence in emerging countries.
Masaaki Osumi, president of Toshiba's Digital Media Network Co., said Toshiba also plans to expand its manufacturing facilities in fast-growth regions, suggesting Russia is one of the candidates for Toshiba's new plant.
It plans to sell 15 million units in fiscal 2010, of which 80 percent will be sold in the company's three key markets — Japan, the United States and Europe — and the remaining 20 percent in emerging and other markets.
"We will distribute resources for our growth strategy to expanding (our share in) emerging markets," Osumi said. "Sustainable growth is impossible without targeting the mass (demand) emerging countries."