• SHARE

Japanese automakers need to keep improving their electric vehicles to maintain their global competitive edge as new rivals in China and South Korea enter the race for energy-efficient cars, Mitsubishi Motors Corp. President Osamu Masuko said.

“The competition will become severely intense from this point forward, so our global strategy will be to constantly study how we can maintain our comparative advantage,” Masuko said in an interview Wednesday, though he admitted that few people in Japan actually understand the merits of driving the zero-emission car.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW

PHOTO GALLERY (CLICK TO ENLARGE)