From the traditional "omikuji" — sacred lots — people draw at shrines and temples to learn their New Year's fortunes, to the horoscopes displayed on commuter train video screens to distract strap-hangers, Japanese society is immersed in fortunetelling.
Famously accepting of different religions simultaneously — predominantly Shinto and Buddhism — Japanese in general easily fold divination into their worldview, as well.
Kazunori Kawai, publisher of Koiunreki, one of three magazines on the market dedicated to fortunetelling, or "uranai" in Japanese, said he believes such trends are rooted in people's attitudes toward the concept of God.