Companies offering programs aimed at reducing metabolic syndrome are making headway in anticipation of the multibillion yen market likely to be generated from the April introduction of obligatory physical checkups and health counseling.
People aged 40 to 74 are required to take medical examinations to check for signs of excessive internal fat, high blood pressure and a high blood-sugar level, and to receive health guidance if necessary. Such symptoms can indicate a lifestyle-related illness and if untreated increase the risks of cardiovascular disease, strokes and diabetes.
A number of Japanese companies are offering programs to combat metabolic syndrome against the backdrop of estimates that the market for services could reach more than ¥100 billion.