Toyota Motor Corp. rolled out redesigned versions of the Premio and Allion on Monday to revive the domestic sedan market, which has been shrinking in favor of smaller, leisure-oriented vehicles.
Toyota said it is shooting for monthly sales of 3,000 each for the two sedans, which are powered by 1.5- or 1.8-liter engines and sold only in Japan.
The Premio and its sporty version, the Allion, share many key components. Prices range from 1.743 million yen to 2.436 million yen.
“With the two models, we want to activate the domestic sedan market,” Toyota President Katsuaki Watanabe said at a news conference in Tokyo.
Watanabe said the models are mainly targeted at drivers in their 50s and older.
It is the second time the Premio and Allion have been redesigned since they debuted in December 2001.
Toyota said it will add a version with a 2.0-liter engine to the lineup later this year.
Watanabe said Toyota is not planning to change its domestic sales target for the year through next March, despite the sales slump.
“The target will be about the same level as the previous fiscal year, or plus,” he said.
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