Sales of Fujiya Co. sweets resumed at Lawson Inc. convenience stores and 330 other companies nationwide Tuesday as the confectioner continued a multistage rollout to get past the expired-ingredients scandal that crippled it nearly three months ago.
The move marks a large-scale return of Country Ma’am cookies, Milky candies, Look chocolates and other mainstay Fujiya products to the retail market. About 20 outlets of major supermarket chain Aeon Co. are to follow suit Saturday.
However, only 14 of Fujiya’s products were to be returned to store shelves Tuesday, accounting for just 20 percent of the confectioner’s overall shipments before the scandal broke.
Seven & I Holdings Co., another major convenience store chain, is less optimistic about restocking Fujiya products and said it will base any decision on resuming sales on consumer reaction.
Other retailers set to resume sales of Fujiya products included the Uny Co. supermarket chain and convenience store chain Daily Yamazaki Co., an affiliate of Yamazaki Baking Co.
Yamazaki Baking has supported Fujiya’s rehabilitation by supplying it with hygiene management techniques. The two firms signed a business and capital tieup in March that gave the bread and cake maker an equity stake of 35 percent, making it Fujiya’s largest shareholder.
In January, Fujiya suspended production and sales of almost all its sweets to revamp its hygiene management and quality control.
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