Textile producers are preparing to go all-out if next summer yields a second rendition of the "Cool Biz" campaign with the launch of new materials, after having missed out on profits last year.
The recent seasonal clothing campaigns -- last summer's "Cool Biz" and this winter's "Warm Biz" -- encouraged people to dress to keep cool in summer and warm in winter in a bid to reduce energy consumption in the workplace.
Department and other stores made handsome gains on sales of specially marketed clothing lines.