For businesses from banks to high-end stereo makers, the expected mass retirement of the baby boomer generation beginning next year represents the birth of a huge consumer base with relatively deep pockets and a lot of free time.
Born in the immediate aftermath of World War II and generally perceived to be more curious and entertainment-minded than their predecessors, they symbolize both the good and bad days of postwar Japan — from miraculous growth to the hangover following the burst of the bubble economy.
Unable to view this article?
This could be due to a conflict with your ad-blocking or security software.
Please add japantimes.co.jp and piano.io to your list of allowed sites.
If this does not resolve the issue or you are unable to add the domains to your allowlist, please see this support page.
We humbly apologize for the inconvenience.
In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.
SUBSCRIBE NOW
PHOTO GALLERY (CLICK TO ENLARGE)
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.