Corporate Japan is taking a cue from the United States and encouraging the public to eat more than 350 grams of vegetables and more than 200 grams of fruit each day in a bid to promote better health.

The original "5 A DAY" drive was launched in 1990 by the industrial, academic and governmental sectors of the United States.

The campaign, which urges people to eat at least five dishes of the foods each day, is said to have generated a surge in fruit and vegetable consumption and allegedly reduced incidences of cancer.