NEW YORK (Kyodo) U.S. consumers have nominated Sony Corp. as their “best brand” for the sixth year in a row, according to an annual survey released Wednesday by the polling firm Harris Interactive.
The Japanese electronics and entertainment giant has held pole position eight times over the last 10 years in the Harris poll of corporate brands, which this year covered 2,339 American adults.
The results came after South Korea’s Samsung Electronics Co. outdid Sony in BusinessWeek magazine’s global brands score card for 2005, released last month.
Samsung rose one place from last year’s 21st, while Sony fell from 20th to 28th.
In the Harris Interactive poll, Dell Inc. ranked second and Kraft Foods Inc. third. Coca-Cola Co. moved down to fourth from second. Ford Motor Co. took fifth place, followed by Toyota Motor Corp.
Honda Motor Co. and General Electric Co. were tied for seventh. General Motors placed eighth. Microsoft Corp., which dropped off the list last year, and Hewlett-Packard Co., which has been off the list for the past two years, got back into the top 10, tying for ninth. Procter & Gamble Co. ranked 10th.
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