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NEW YORK (Kyodo) Apple Computer Inc. said Thursday it will support the Blu-ray format for next-generation DVDs that is being promoted by an alliance of companies led by Sony Corp. and Matsushita Electric Industrial Co.

The Blu-ray Disc format is competing with the high-definition DVD format to become the technological standard for next-generation DVDs. Toshiba Corp., NEC Corp. and other companies developed HD DVD.

The 100-member Blu-ray Disc Association is responsible for establishing format standards and promoting and further developing business opportunities for the Blu-ray Disc — a next-generation optical disc expected to be used to store movies, games, photos and other digital content.

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