In an effort to capitalize on the Golden Week holiday period, many department stores across the country are targeting preteen and early teen girls with a series of brand-name clothing promotions, fashion shows and makeup classes.
The girls will be faced with an array of brand-name shirts in loud colors such as dark pink, yellow and sky blue, along with quieter-colored frilled skirts akin to those currently in vogue among young women.
The events will illustrate the growing niche market for girls in the 9-15 age bracket. These customers have traditionally been included in the "kids" fashion category.