Food & Drink | DESSERT WATCH

Strawberry Fetish: Instagram-worthy riffs on a Japanese festival classic

by Patrick St. Michel

Contributing Writer

The Instagramification of food in Tokyo has hit a new peak. After months of rainbow-colored cotton candy and big cups of bubble tea, a new contender emerges at one of Japan’s traditional hubs of youth culture.

Strawberry Fetish — maybe the store could have used a consultant on that one — opened in the basement of Shibuya 109 earlier this week. It serves up a wide variety of sweets starring the titular fruit, including a couple of strawberry-centric drinks and strawberry ice cream. If strawberry’s not your thing, cross this one off now.

The centerpiece snack is a riff on a Japanese festival food. The store puts candied strawberries on a stick and then offers customers the chance to add toppings (¥400 for the regular size and ¥600 for a long version, tax included). Don’t stop with the basics, though — get those berries dipped in chocolate for ¥200 more or get them coated in a tasty tiramisu mix for ¥120 extra. The additions might not taste better, but they’ll certainly bring in the likes.

In line with the nationwide state of emergency declared on April 16, the government is strongly requesting that residents stay at home whenever possible and refrain from visiting bars, restaurants, music venues and other public spaces.
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