Japan’s array of quirky KitKat flavors has become a cliche, to the point where your aunt can probably tell you about the dozens of unique varieties. But the candy’s latest variant offers something new: kindness. Sales of their new citrus-flavored offering will go to support youth baseball and softball organizations across the country.
The effort is tied to the high school baseball tournament currently taking place at Koshien outside Osaka, but if you aren’t big on the game (or helping children, tsk tsk) you can always just focus on the flavor.
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