Curation isn't just for museums anymore. There has been a recent uptick in the popularity of smartphone apps that customize news for users in Japan, and this customization is called kyurēshon.

The idea of getting news via your mobile phone goes back to NTT Docomo's i-mode service, which was launched in 1999.

However, when smartphones arrived from overseas, the control Japanese carriers traditionally had in directing how their customers got the news was lessened, thanks to the app system on iPhone and Android devices. Cellphone carriers pre-installed apps to try to sway users, but it was almost impossible to force them in the direction of the carriers' choices. This has presented a significant opportunity for news-curation apps.