Anyone who has visited Tokyo’s Akihabara district in the past decade will have run into countless images of cartoonish girls: in posters, in figurines and in the form of real women dressed up as French maids.
The cute cartoon girls, or bishōjo, are visual hieroglyphics in the language of otaku (obsessive) desire. Their dewy saucer-like Bambi eyes seem to encode an inscrutable message that can be bewildering to the uninitiated. Why the endless repetition of this waif? Is there some pre-“Sailor Moon” archetype they are trying to recapture? What does it all mean?

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