Among the photo opportunities featuring Mount Fuji, there's one that shouldn't be missed: The majestic icon towering behind Lake Kawaguchiko in Yamanashi Prefecture, with a bed of vibrant purple lavender in the foreground.

From spring to fall, Lake Kawaguchiko, one of the Fuji Five Lakes at the base of the mountain, is never short of beautiful surrounding florae, and from late June to mid-July lavender dominates the area.

To celebrate this colorful and aromatic spectacle, the Fujikawaguchiko Herb Festival takes place at Yagizaki and Oishi parks, both of which are on the shores of Lake Kawaguchiko. Visitors are invited to stroll around the lake to enjoy the scenery and to stop by Kawaguchiko Herb Hall where they can try some herb tea. The festival also hosts various other events, including street performances and dance shows, while those looking for souvenirs can visit the Kawaguchiko Herb Hall shop for herb soaps and jams.

For those wanting even more, the town of Fujikawaguchiko also has other tourist attractions such as museums and hot springs.

Fujikawaguchiko Herb Festival takes place at Yagizaki Park and Oishi Park in Fujikawaguchiko, Yamanashi Prefecture, from June 20 to July 13. Admission is free. For more information, call 0555-72-3168 or visit www.fujisan.ne.jp/index_e.php.