PRIMITIVE SELVES: Koreana in the Japanese Colonial Gaze, 1910-1945, by E. Taylor Atkins. University of California Press, 2010, 280 pp., $24.95 (paper)

While pop-culture industry insiders reputedly hate the term, and discussion of it has generally waned in Korea, the “Korean Wave” remains inescapable in discussions of Korean pop culture — especially within the Asia-Pacific region where the Korean entertainment industry remains not only a popular import, but also a major influence on pop-culture production.

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