The scene at Makuhari Messe would not look out of place at the Louvre — if the Louvre were to pump hip-hop music throughout its galleries and employ half-naked women to pose beside its exhibits.

The objects that the visitors are inspecting with such hushed reverence are cars. But to describe the custom cars on display at the Lowrider Super Show as simply vehicles would come nowhere close to conveying the baroque extravagance of their designs.

'Thug Player,' a 1963 Chevrolet Impala convertible, is displayed at the Lowrider Super Show in Makuhari Messe in Chiba Prefecture earlier this month. | YOSHIAKI MIURA