The period of relative prosperity that Japan enjoyed in the mid- to late 1920s gave rise to the country’s first recognizable youth culture.

However, this new cultural phenomenon wasn’t spearheaded by young men in Japan at that time. Instead, “modern girls” (modan gāru, or moga for short) were the talk of the town, sauntering down the streets of Tokyo in neat bob cuts and wearing chic dresses and heeled shoes.

These women were Japan's equivalent of flappers in the United States or garconnes in France, abandoning traditional kimonos and conservative societal values to embrace Western fashion and lifestyle.