Once a symbol of cultural prestige, Iran's handmade rugs are no longer selling as fast as they once did, as sanctions weigh on an already troubled economy and buyers' tastes change.

Commanding more than $2 billion in export revenue in its heyday of the early 1990s, the industry now struggles to scrape together around $40 million, marking a dramatic collapse of more than 95%.

The reimposition of sanctions in 2018 meant the age-old craft lost what was traditionally its largest market — the United States.