Although the carrier had initially resisted price cuts, the situation changed after NTT Docomo surprised the public last month with its own new low-cost plan.
For Kazuaki Nagata's latest contributions to The Japan Times, see below:
A slew of smaller firms are still somewhat hesitant to promoting such working styles, saying they don’t have enough funds to buy new equipment or that it reduces work efficiency.
Experts say increased spending is unavoidable but that Japan will need to start seriously discussing how it will deal with its debt once the pandemic eases.
Some in the industry have accused the government of excessive meddling after Prime Minister Yoshihide Suga’s administration urged major carriers to lower fees.
Any plan to phase out sales of new petrol-fueled vehicles by the mid 2030s will have a major effect on the nation's auto sector — the pillar of Japan's industrial might.
Unlike KDDI and SoftBank, Docomo does not have a budget brand and is set to lower fees for its main brand — a sign that the carrier is succumbing to pressure from the Suga administration.
Withdrawing or transferring cash through a bank teller could completely disappear in Japan within a few years as banks adapt branches for the digital age.
Participants in a recent Tokyo forum said young interns can become socially excluded because their interactions tend not to extend beyond the work sphere.
With demand revived in crucial markets, Japanese auto giants have revised up their full-year profit forecasts or trimmed losses.
Weeknight passenger numbers between midnight and 1 a.m. on the Yamanote Line plunged 66% in August compared to the previous year, the firm said.