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Sam Byford
Nissan's Oliver Rowland drives during qualifying for Miami E-Prix at Homestead Motor Speedway in Homestead, Florida, on April 12.
MORE SPORTS / Auto Racing
May 16, 2025
Nissan hoping to electrify home crowd as Formula E returns to Tokyo
Nissan heads into the race leading the constructor standings.
The controllers for the Switch 2 will attach to the console magnetically rather than sliding on rails as with the original device.
LIFE / Digital
Apr 3, 2025
Nintendo to launch the Switch 2 on June 5
The gaming giant's newest console will retail for ¥49,980 for its Japanese-only version and ¥69,980 for multilingual and multiregion support.
Red Bull’s Max Verstappen (right) and teammate Yuki Tsunoda (second from right) alongside Racing Bulls drivers Isack Hadjar (second from left) and Liam Lawson at the F1 Tokyo Fan Festival 2025 in Odaiba, Tokyo, on Wednesday
MORE SPORTS / Auto Racing
Apr 2, 2025
Red Bull and Racing Bulls display unity in Tokyo ahead of grand prix
Japan’s Yuki Tsunoda has moved up to replace Liam Lawson, who was demoted to the junior team.
An advertisement featuring Shohei Ohtani in Tokyo.
BASEBALL / MLB
Mar 26, 2025
Tokyo Series proves to be big business for MLB — and Japanese companies
The weeklong festival of all things baseball highlights how Shohei Ohtani has created myriad business opportunities on both sides of the Pacific.
The new Switch is a tablet-style device with detachable controllers that can be played in handheld mode or hooked up to a TV, like its predecessor.
LIFE / Digital
Jan 17, 2025
Nintendo announces Switch 2, its first new console in eight years
Japan residents can apply via lottery for a hands-on demo of the Switch 2 on April 26 and 27 at Chiba’s Makuhari Messe convention center.
Nintendo reported ¥27.7 billion in net profit in the July-September quarter, down 69% year on year.
BUSINESS / Companies
Nov 6, 2024
Nintendo Switch sales drop as successor console looms
Despite the decline, sales continue to be robust in comparison to past Nintendo platforms in the same year, Nintendo said.
A custom-made split keyboard at Yusha Kobo.
BUSINESS / Companies
Oct 29, 2024
Make a one-of-a-kind mechanical keyboard at this Akihabara shop
At Yusha Kobo, customers pick switches, keycaps and all the other components needed to fashion one-of-a-kind keyboards that meet their exacting needs.
Silver Rathalos was among several monsters in the Monster Hunter universe that debuted at an in-person Monster Hunter Now event in Shibuya hosted by developer Niantic on the weekend of Oct. 13.
BUSINESS / Tech
Oct 16, 2024
Gamers hunt for monsters in Tokyo as Niantic searches for a hit
In Monster Hunter Now, the San Francisco-based company behind Pokemon Go is looking to emulate the success of the immensely popular 2016 game.
The PlayStation 5 Pro gaming console is priced at $699.99 in the United States, and ¥119,980 in Japan.
BUSINESS / Companies
Sep 11, 2024
Sony prices PlayStation 5 Pro game console at a hefty $699.99
In Japan, the midgeneration console is priced at ¥119,980, compared with the standard PlayStation 5 digital model's ¥72,980 price tag.
Apple CEO Tim Cook unveils the iPhone 16 at the Steve Jobs Theater on the company's campus in Cupertino, California, on Monday.
BUSINESS / Companies
Sep 10, 2024
iPhone 16 to land in Japan without Apple Intelligence 
The new feature, which uses generative artificial intelligence to analyze text and photos, will only be activated in 2025 in several markets, including Japan.

Longform

After the asset-price bubble crash of the early 1990s, employment at a Japanese company was no longer necessarily for life. As a result, a new generation is less willing to endure a toxic work culture —life’s too short, after all.
How Japan's youth are slowly changing the country's work ethic