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July 07, 2025
 

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JAPAN TOURISM AGENCY

Japan aims to attract more digital nomads from abroad, who are expected to stay longer in the country than tourists.
JAPAN
Feb 5, 2025
Japan to support efforts to attract digital nomads
The tourism agency will provide subsidies to cover part of the expenses for preparation of workplaces and accommodation for such workers.
Tourists take photos at Sensoji temple in Tokyo's Asakusa district on Tuesday.
JAPAN
Jan 15, 2025
Japan saw a record 37 million visitors from abroad in 2024
The full-year number in 2024 represents a 47.1% year-to-year increase and was up 15.6% compared with 2019.
The Japan Tourism Agency will launch a model project to support accommodation operators working to turn around their businesses.
BUSINESS
Jan 13, 2025
Japan to launch model project helping struggling accommodation owners
Know-how gained from the project will be compiled into guidelines by the Japan Tourism Agency as a reference for other operators.
A prayer space for Muslims set up at a commercial complex in Tokyo. The Japan Tourism Agency is set to provide subsidies for the establishment of such prayer spaces.
JAPAN
May 2, 2024
Japan aims to attract more vegetarian and Muslim visitors
Pictograms showing what ingredients are included in restaurant food and souvenirs will be promoted.
JAPAN
May 8, 2023
Japan to push experience-based programs for foreign tourists
In March, the Japan Tourism Agency selected 139 experience-based programs as the first batch out of some 1,000 applications made by municipalities and others.
JAPAN
Jan 14, 2020
Japan Tourism Agency to promote school trips abroad, with China as major destination
The Japan Tourism Agency is set to promote school trips abroad and other overseas tours for educational purposes in order to help expand interaction between young people in Japan and those outside the nation.
Japan Times
JAPAN / Regional Voices: Fukushima
Apr 28, 2019
Fukushima Prefecture enjoys sharp jump in foreign lodgers
Foreign hotel stays in Fukushima Prefecture more than doubled to 17,700 in January, marking the highest year-on-year growth among all prefectures, according to Japan Tourism Agency statistics released in March.
Japan Times
JAPAN
Feb 19, 2019
Coming events give Japan chance to shine as travel destination — if it can rise to the occasion, says tourism chief
Once a tourism underachiever, Japan is riding high like never before. Last year, the nation attracted a record 31 million foreign tourists, topping 30 million for the first time and pulling off nearly a fourfold jump from 2012.
Japan Times
JAPAN
Jun 16, 2016
JTB hack underscores need for revamp of cybersecurity in Japan
A massive data breach at Japan's largest travel agency has underscored the risks companies face when they keep sensitive data on networks connected to the internet, experts say. Some warn government systems are especially vulnerable to state-sponsored attack, including by China and North Korea.
JAPAN
Jun 2, 2016
Japan ranked most popular spot for international conferences in Asia for fourth consecutive year
But a tally of countries that hosted international meetings says that Japan ranked seventh globally in 2015.
Japan Times
JAPAN
May 4, 2016
Japan's tourism sector evolving but needs more work, cultural heritage expert says
Japan's tourism strategies have gone beyond just promoting hospitality and have put the nation on track to achieve global standards, a British-born cultural heritage expert said.
Japan Times
JAPAN
Apr 29, 2016
Japan looks to reform rigid tour guide exams as part of wider tourism push
As Japan begins to adapt to the unprecedented influx of foreign visitors, the tightly regulated tour guide industry prepares for major reform.
JAPAN
Aug 27, 2014
Agency plans big data survey to gauge foreign tourists' needs
The Japan Tourism Agency plans to use big data to conduct a survey on foreign tourists' behavior so that local governments and tourism industries can develop tours and events that meet their needs, NHK reported Wednesday.
JAPAN
Jul 22, 2014
Government's tourism efforts ineffective, report says
The government probably can't take credit for the increase in the number of foreign tourists. Many of its projects to attract visitors, such as inviting foreign travel agencies to Japan, participating in trade shows overseas and various advertising campaigns, are ineffective.
Japan Times
BUSINESS
Jan 27, 2014
Lawson, Suntory execs to join casino push
Business leaders, including top executives at Lawson Inc. and Suntory Holdings Ltd., are joining forces to back the legalization of casinos in Japan, a proposal that could open up what is estimated to be the world's second- largest gaming market.
Japan Times
BUSINESS / Economy
Jun 22, 2013
Tourism goal within reach, JTA chief says
The rapid drop in the yen helped lure a record 3.17 million tourists to Japan from January to April, but achieving the government's goal of 10 million this year will require more work, Japan Tourism Agency Commissioner Norifumi Ide said.
JAPAN
Mar 22, 2013
Sake makers to get prominent boost from JTA
The Japan Tourism Agency wants to promote sake breweries to foreign tourists to tap the drink's growing popularity abroad and bolster regional economies, the agency said Thursday.
Japan braces for more quakes as authorities dismiss doomsday hype
Evacuees from Akuseki Island, located in the Tokara island chain in Kagoshima Prefecuture, arrive at Kagoshima Port on Friday.
Heatstroke alert issued for 19 prefectures as Japan enters 'once-in-a-decade' heat wave
Japan will experience a heat wave through mid-July on a “level only seen once in a decade,” the Meteorological Agency said on June 30.
Hidden AI prompts in academic papers spark concern about research integrity
Waseda University is one of 14 institutions in eight countries found to have used hidden prompts in research papers.
Tokyo and Kyoto feature among top ‘noctourism’ destinations
Tokyo ranked second after New York and ahead of Dubai and Singapore in a ranking of the top global cities for nighttime tourism.
Elon Musk says he has created a new U.S. political party
Elon Musk looks on during a news conference with U.S. President Donald Trump in the Oval Office of the White House in Washington on May 30.
Ghibli’s Isao Takahata exhibit shows how beloved anime is made
“The man who planted Japanese animation” exhibition includes a variety of sketches, drawings and animation cels from Isao Takahata films such as color design for characters by Michiyo Yasuda from "Grave of the Fireflies."
Flag football facing challenges and opportunities ahead
Japan’s women’s flag football team at the 2025 International Bowl in Los Angeles in June. The sport is enjoying continued growth in the country.
From Hokusai’s Great Wave, shinkansen to One Piece: a cultural treasure box for Lego Japan
Michael Ebbesen, general manager of Lego Japan, says Lego bricks based on Japanese culture have a rich global appeal and are sellable around the world.
With farmed fish, RelationFish swims against the tide in fine dining
Chef Hideaki Matsuo (middle) and the staff of Oseto Suisan Fisheries prepare to check on their sustainably farmed fish.
As Southeast Asia heats up, a Japanese cooling giant sees a major opportunity
An employee of Daikin Cambodia explains the use of different tools during an air conditioner installation training session in Phnom Penh. Daikin is one of Japan’s oldest air conditioning companies, but as Japan’s population falls, the firm is keying in on overseas growth.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Mount Fuji is considered one of Japan's most iconic symbols and is a major draw for tourists. It's still a mountain, though, and potential hikers need to properly prepare for any climb.
What it takes to save lives on Mount Fuji
By Alex K.T. Martin

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