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Japan’s tourism strategies have gone beyond just promoting hospitality and have put the nation on track to achieve global standards, a British-born cultural heritage expert said.

The Japanese tourism industry had been somewhat complacent and self-centered, but it is evolving into a world-class business, David Atkinson, 50, chairman and president of Tokyo-based heritage restoration firm Konishi Decorative Arts and Crafts Co. and a former Goldman Sachs bank analyst, said in an interview with The Japan Times last month.

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