'Demon Slayer' economic impact estimated at ¥270 billion

Business Dec 5, 2020

'Demon Slayer' economic impact estimated at ¥270 billion

The popular manga series "Demon Slayer: Kimetsu no Yaiba" has generated an economic impact of at least ¥270 billion in Japan, Dai-ichi Life Research Institute Inc. said in an estimate Friday. The total includes ¥85 billion book sales, over ¥50 billion in sales related to ...