Food & Drink | KONBINI WATCH Sep 2, 2017
7-Eleven's coffee cream treat: Leveraging the success of 'konbini' coffee
by Patrick St. Michel
Convenience stores in Japan hit on a winner a few years back when they introduced fresh-brewed coffee machines. These chains realized folks want cheap and drinkable caffeine fixes before they begin their day. The next jackpot, however, has proved elusive. Maybe ... it's more coffee? ...