As part of its project to encourage the creation of tourism services, advertising giant Dentsu Inc. will urge the public to use simple Japanese when communicating with tourists.

To kick off the project, Dentsu set up a study group Thursday comprising linguists from Japan's leading universities and language schools.

"The project is focused on communication through substituting complicated expressions with their simpler equivalents," said Kazunori Nagasawa of Dentsu's Corporate Communications Division. "We want to reach and enable foreign tourists with basic language ability to enjoy smoother communication and time spent (in Japan), and hope their experience will make them want to come again."