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October 21, 2025
 

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ADVERTISING

Japan Times
BUSINESS / FOCUS
Jul 4, 2018
With stunts and viral videos, more brands turn to social media 'influencer' marketing
This spring, Pernod Ricard SA's Malibu Rum paid American singer Nick Jonas to host a competition in Vietnam that began with 33 Instagram stars battling to catch fake pineapples while flying off a giant waterslide into the sea.
JAPAN
Jun 30, 2018
Iconic dog from SoftBank commercials dies at 16
Kai, the iconic white dog featured in TV commercials for mobile carrier SoftBank Corp., died of natural causes on Thursday. He was 16.
Japan Times
JAPAN
May 22, 2018
City in Saitama Prefecture to tap into new revenue source with manhole cover ads
As the costs of operating its municipal sewer system rise, a city in Saitama Prefecture is hoping to cash in on the growing popularity of manhole cover designs with a plan to use the creative lids as an advertising medium.
Japan Times
BUSINESS / Companies
Mar 1, 2018
Twitter rides video ads and local innovations to surge in Japan profit
Riding a wave of new users, improved advertising options and an embrace of video content by users and advertisers alike, Twitter Inc.'s revenue has leaped in Japan, helping lead the company to its first quarterly profit.
Japan Times
BUSINESS / ANALYSIS
Feb 19, 2018
Tarnished? The Olympic brand still mints money like never before
A long-running Russian doping scandal. Corruption scams. Major cities say "no" to staging the Olympics Games.
Japan Times
COMMENTARY / Japan
Jan 7, 2018
Corporate Japan slow to grasp #MeToo
From news coverage to corporate behavior, Japan is still mired in a Showa Era mindset.
BUSINESS / Companies
Dec 8, 2017
Bain prepared to spend $900 million on acquiring digital ad companies
Bain Capital LP said it is prepared to spend about $900 million or more to acquire digital advertising companies in Asia, as it revamps Japan's No. 3 agency to better compete with rivals like Dentsu Inc.
Japan Times
LIFE / Language / NEWS IN NIHONGO
Nov 6, 2017
Seirogan's trumpet melody is now a registered trademark
A trumpet melody used in the commercial for Taiko Pharmaceutical's Seirogan was registered as a trademark at the end of September, the first solely musical trademark to be registered in Japan.
Japan Times
JAPAN
Oct 26, 2017
Japan plans to ban before-and-after photos in ads for cosmetic surgery
The health ministry will prohibit medical institutions from using before-and-after photos of patients in cosmetic-surgery advertisements, sources said Wednesday.
Japan Times
BUSINESS / Companies
Sep 19, 2017
Uber sues Dentsu's Fetch for $40 million over alleged click fraud on right-wing news site Breitbart
Uber Technologies Inc. is accustomed to getting sued. Now it's doing the suing, and it's partly thanks to Breitbart News.
Japan Times
BUSINESS / Tech
Apr 1, 2017
Subliminal ads fast-tracked for maglev trains in Japan
A team of researchers at Shizuoka University is hitching a ride on Japan's bullet train technology, aiming to transmit targeted advertising at high speeds.
JAPAN / Society
Mar 29, 2017
Families of 'karoshi' victims lambaste overtime cap recommendations as legalizing unhealthy working hours
Families of people who have died from overwork blasted a report adopted Tuesday by a government labor reform panel, saying its call for creating a monthly overtime cap of 100 hours could effectively legalize long working hours at the expense of workers' health.
Japan Times
LIFE / Food & Drink
Mar 24, 2017
In Japan, 'sakura' treats are in full bloom
In recent years, more and more corporations have been adding some 'sakura' flair to their products. Here are some of the top items that are blooming this year.
Japan Times
JAPAN / CHUBU CONNECTION
Feb 27, 2017
Nagoya ad startup uses bonus boost to discourage overtime
An online advertising startup has adopted a unique method to achieve zero overtime in its workplace by paying a higher bonus to employees who have reduced their work hours after quitting time, a move likely to draw attention as more Japanese try to achieve a better work-life balance.
Japan Times
BUSINESS / Companies
Jan 20, 2017
Alibaba dives into mass marketing with reported $800 million Olympic sponsorship deal
Alibaba Group Holding Ltd.'s deal to sponsor the Olympic Games through 2028 is said to be worth $800 million, according to a person familiar with the matter.
Japan Times
JAPAN / Media / MEDIA MIX
Jan 14, 2017
Media sidesteps calling Japan Tobacco out on advertising conflicts
When I want a coffee I seek out Starbucks, not because I think it has the best product, but because it's the only coffee shop I know of that's 100 percent nonsmoking. Almost all others in Japan have separate smoking and nonsmoking sections, which are useless in terms of keeping smoke away from people...
BUSINESS
Sep 24, 2016
Dentsu to repay ¥230 million in advertising overcharges
Dentsu Inc. said it will pay an estimated ¥230 million back to customers, including Toyota Motor Corp., that it overcharged for internet advertisements in a case likely to stoke concern that digital media transactions have lacked transparency.
BUSINESS / Companies
Sep 23, 2016
Dentsu internal probe reveals ad overcharges going back to 2012
Ad giant Dentsu discloses that it overcharged clients by an estimated u00a5230 million for internet ads, casting doubt on the transparency of digital media transactions.
Japan Times
BUSINESS
Sep 12, 2016
At U.S. Open, Japanese brands leave Nike, Adidas in the dust
It's called the U.S. Open, and the crowd is definitely from New York, but the clothing on the court is decidedly Japanese.
Japan Times
JAPAN
Aug 19, 2016
Dentsu to push simplified Japanese to ease communication with tourists
As part of its project to encourage the creation of tourism services, advertising giant Dentsu Inc. will urge the public to use simple Japanese when communicating with tourists.
Why I chose Japanese citizenship over permanent residency
Jon Heese (second left) takes part in a 2024 New Year's nihonshu barrel opening ceremony.
Path clears for Takaichi to become PM as LDP and JIP agree to form coalition
Liberal Democratic Party President Sanae Takaichi (right) reaches out to shake hands with Japan Innovation Party leader Hirofumi Yoshimura after signing a coalition deal Monday evening in Tokyo.
EV battery race heats up among Japanese automakers
Japanese EV production is focusing on batteries as automakers compete for the lightest, most durable models and the longest driving range.
LDP and Nippon Ishin no Kai to form coalition government, report says
The ruling Liberal Democratic Party and Nippon Ishin no Kai have agreed to form a coalition, paving the way for the country's first female prime minister, Kyodo reports.
Suntory and Sapporo to halt gift beer sales after cyberattack against Asahi
Suntory will gradually suspend the sale of 13 beer sets for winter gifts, including a set of Chinese zodiac-themed cans of The Premium Malt's.
Japan leads in in-depth AI awareness, new global study finds
In Japan, 55% were “equally concerned and excited” about the rise of AI in daily life, while 28% were “more concerned than excited.”
What does Jimbocho think of its unexpected ‘cool’ status?
Tokyo's Jimbocho neighborhood is a haven for book lovers, its rows of secondhand bookstores spilling over with printed materials.
What you need to see at this year's Tokyo film festival
Chloe Zhao’s "Hamnet"
New film explores how Japan and the U.S. found common ground through baseball
Masanori Murakami became the first MLB player from Japan when he made his debut with the Giants on Sept 1, 1964.
As they wrestle for power, Japan’s political parties must remember their base
Rengo's head Tomoko Yoshino speaks to reporters in Tokyo on Oct. 8.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Rock group The Yellow Monkey played K-Arena Yokohama in June as part of a nationwide tour. Concerts are increasingly popular in the age of social media as users value in-person experiences.
Inside Japan’s arena boom: Sports, sound and city-building
By Patrick St. Michel

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