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August 26, 2025
 

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ADVERTISING

BUSINESS / Companies
Dec 8, 2017
Bain prepared to spend $900 million on acquiring digital ad companies
Bain Capital LP said it is prepared to spend about $900 million or more to acquire digital advertising companies in Asia, as it revamps Japan's No. 3 agency to better compete with rivals like Dentsu Inc.
Japan Times
LIFE / Language / NEWS IN NIHONGO
Nov 6, 2017
Seirogan's trumpet melody is now a registered trademark
A trumpet melody used in the commercial for Taiko Pharmaceutical's Seirogan was registered as a trademark at the end of September, the first solely musical trademark to be registered in Japan.
Japan Times
JAPAN
Oct 26, 2017
Japan plans to ban before-and-after photos in ads for cosmetic surgery
The health ministry will prohibit medical institutions from using before-and-after photos of patients in cosmetic-surgery advertisements, sources said Wednesday.
Japan Times
BUSINESS / Companies
Sep 19, 2017
Uber sues Dentsu's Fetch for $40 million over alleged click fraud on right-wing news site Breitbart
Uber Technologies Inc. is accustomed to getting sued. Now it's doing the suing, and it's partly thanks to Breitbart News.
Japan Times
BUSINESS / Tech
Apr 1, 2017
Subliminal ads fast-tracked for maglev trains in Japan
A team of researchers at Shizuoka University is hitching a ride on Japan's bullet train technology, aiming to transmit targeted advertising at high speeds.
JAPAN / Society
Mar 29, 2017
Families of 'karoshi' victims lambaste overtime cap recommendations as legalizing unhealthy working hours
Families of people who have died from overwork blasted a report adopted Tuesday by a government labor reform panel, saying its call for creating a monthly overtime cap of 100 hours could effectively legalize long working hours at the expense of workers' health.
Japan Times
LIFE / Food & Drink
Mar 24, 2017
In Japan, 'sakura' treats are in full bloom
In recent years, more and more corporations have been adding some 'sakura' flair to their products. Here are some of the top items that are blooming this year.
Japan Times
JAPAN / CHUBU CONNECTION
Feb 27, 2017
Nagoya ad startup uses bonus boost to discourage overtime
An online advertising startup has adopted a unique method to achieve zero overtime in its workplace by paying a higher bonus to employees who have reduced their work hours after quitting time, a move likely to draw attention as more Japanese try to achieve a better work-life balance.
Japan Times
BUSINESS / Companies
Jan 20, 2017
Alibaba dives into mass marketing with reported $800 million Olympic sponsorship deal
Alibaba Group Holding Ltd.'s deal to sponsor the Olympic Games through 2028 is said to be worth $800 million, according to a person familiar with the matter.
Japan Times
JAPAN / Media / MEDIA MIX
Jan 14, 2017
Media sidesteps calling Japan Tobacco out on advertising conflicts
When I want a coffee I seek out Starbucks, not because I think it has the best product, but because it's the only coffee shop I know of that's 100 percent nonsmoking. Almost all others in Japan have separate smoking and nonsmoking sections, which are useless in terms of keeping smoke away from people...
BUSINESS
Sep 24, 2016
Dentsu to repay ¥230 million in advertising overcharges
Dentsu Inc. said it will pay an estimated ¥230 million back to customers, including Toyota Motor Corp., that it overcharged for internet advertisements in a case likely to stoke concern that digital media transactions have lacked transparency.
BUSINESS / Companies
Sep 23, 2016
Dentsu internal probe reveals ad overcharges going back to 2012
Ad giant Dentsu discloses that it overcharged clients by an estimated u00a5230 million for internet ads, casting doubt on the transparency of digital media transactions.
Japan Times
BUSINESS
Sep 12, 2016
At U.S. Open, Japanese brands leave Nike, Adidas in the dust
It's called the U.S. Open, and the crowd is definitely from New York, but the clothing on the court is decidedly Japanese.
Japan Times
JAPAN
Aug 19, 2016
Dentsu to push simplified Japanese to ease communication with tourists
As part of its project to encourage the creation of tourism services, advertising giant Dentsu Inc. will urge the public to use simple Japanese when communicating with tourists.
Japan Times
ASIA PACIFIC
Jul 29, 2016
South China Sea PR campaign falsely suggests British lawmaker backs maritime claims
Beijing has taken its fight over the disputed South China Sea to a whole new arena — New York's Times Square — leasing a giant electronic billboard to showcase its claims in a video that falsely suggests a British lawmaker supports its position.
Japan Times
ASIA PACIFIC
May 18, 2016
North Korea's new ad men try out pitches to a growing consumer class
"Pyongyang Spirit: A drink you won't forget after drinking once," reads the text of an ad for a clear, vodka-like North Korean alcohol.
Japan Times
BUSINESS
Apr 21, 2016
Dentsu plans roadside ads that change according to driver's vehicle
In an experiment, advertising giant Dentsu Inc. plans to bring so-called targeted advertising, an increasingly popular sales method in cyberspace, into the physical world.
Japan Times
BUSINESS
Mar 21, 2016
Spending on Internet ads to overtake TV spots by 2017, forecaster says
Businesses around the world are set to spend more on Internet advertising than on television commercials for the first time in 2017, forecaster ZenithOptimedia said on Monday.
Japan Times
LIFE / Language / BILINGUAL
Jan 11, 2016
'Be strong and keep believing,' says the Trivago girl with the gift of the gab
Many foreign celebrities here speak Japanese to a high level, yet when it comes to pronunciation and intonation, few sound as accomplished as Natalie Emmons.
Japan Times
JAPAN / Media / BIG IN JAPAN
Jan 9, 2016
Publisher Takarajima-sha bets on shock therapy to revive its fortunes
With the temporary demise of its flagship publication, Takarajima looks to Showa nostalgia and shock ads in a bid to stay relevant.
Toyoko Kids: The lonely street children of Tokyo
Many young people who feel neglected at home flock to the Toyoko area to find a community where they can fit in.
Japan unveils new overtourism countermeasures
The majority of tourists in Japan tend to stay in Tokyo, Osaka or Kyoto, resulting in overcrowding in popular tourist spots and a strain on transportation systems.
South Korea couple beat same-sex barriers to parenthood
South Korean lesbian couple Kim Kyu-jin (left) and her wife, Kim Sae-yeon, pose with a "pregnant woman" badge during an interview in Seoul last month.
Rising sex tourism exposes loopholes in Japan's anti-prostitution law
While financial misfortunes during the COVID-19 pandemic may have driven some women to work the streets, others simply want more money to spend — or want to pay off their debts — at host clubs.
Opportunities await the bold in the Year of the Wood Dragon
2024 marks the Year of the Dragon in the Chinese zodiac, with the year predicted to be a good time for fresh starts.
Are 'coolcations' the answer for Japan's heat-weary tourists?
Hikers on a trail in Hakuba, Nagano Prefecture. As extreme heat continues to grip Japan, a tectonic shift may be underway in the nation’s summer tourism scene as more people gravitate toward cooler destinations.
Germany's first sakemaker offers a bold brew of ideas
Reigen, Germany's first sake brewery, makes a diverse, nontraditional range of sake that includes fruit-flavored sips and wine barrel-aged renditions.
Alicia Keys closed Summer Sonic, but J-pop owned it
Summer Sonic’s 2025 lineup demonstrated its strength, showcasing the latest in J-pop, including “new kawaii” act Fruits Zipper.
Is the LDP’s catch-all approach to politics still effective?
Former economic security minister Sanae Takaichi visits Yasukuni Shrine in Tokyo on Aug. 15. Political commentator Toru Hashimoto has suggested that Takaichi ought to lead a group of like-minded hawkish politicians out of the Liberal Democratic Party and form their own party.
Fingers sore from too much phone time? You might have ‘sumaho yubi.’
A catch-all term for tendonitis and arthritis caused by excessive smartphone use, 'sumaho yubi' may be difficult to treat for gadget-crazy Japan.

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By Alex K.T. Martin

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