Andy Farrell concedes that Ireland has suffered from an inferiority complex in the past but believes his team is ready to embrace the challenge of being the best in the world.
The top-ranked Irish will face a major challenge to that ambition in the Rugby World Cup quarterfinals when they take on three-time world champion New Zealand, long the benchmark for test rugby teams, on Saturday.
Ireland came into the 2019 World Cup ranked No. 1 in the world but was hammered 46-14 by the All Blacks in the quarterfinals to retain an unenviable record of never having won a knockout game at the global tournament.
"I suppose an inferiority complex is what's happened in the past as far as getting to world No. 1 and thinking that we're going to fall off a cliff, because this shouldn't be happening to Ireland," the coach told reporters on Wednesday.
"But I think what we've learned to do is throw ourselves into big challenges and try to meet them head on, and embrace that. We don't want to be second best, we want to be first best."
Although Ireland can match the top-tier record for winning streaks with its 18th straight victory on Saturday, Farrell conceded that its miserable record in World Cup knockouts might come into his players' heads at some stage.
"Of course, things start to creep in, but we've tools and experience to be able to combat all that," he said.
"I suppose the main part of it is to realize that we're a bloody good team that play together. And when we do that, you're not on your own so you can get away from those types of thoughts."
Farrell has made it clear that Ireland has a huge amount of respect for New Zealand, which has spent 743 weeks on top of the world rankings with a target on its back since the ratings system was introduced in 2003.
Farrell said Ireland was also learning to embrace that part of being top dog.
"We realize what comes with that, that people are always chasing you down hard," he added.
"You've seen with the All Blacks over the last 20 years, that's why they're so respected because it's very hard to stay at the top.
"That's the place that we want to be, because if you're serious about getting better, and being the team you want to be, that's the world that you're going to live in."
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